Are you thinking of becoming an art director? Find out if art director is the right job for you. Get answers to the following questions: What does an art director do? What personality traits do art directors have? Will robots replace art directors? How much does an art director earn and is it a job in high demand?
Want to know what personality traits you have and if the job of art director fits your personality? Take the free career aptitude test.
An art director is an advertiser who combines commercial and creative insight when devising and developing advertisements. As an art director you translate a company strategy into an advertising campaign. The purpose of such a campaign may be to increase brand awareness, change a company's image or increase sales. While developing advertising campaigns, you'll often work with specialists as part of a creative team. Think of copywriters, illustrators or photographers. On the one hand, an art director is very creative and analyses his/her work in an original way. On the other hand, he/she is also commercially-oriented and entrepreneurial.
There are two characteristics many art directors have in common. Art directors are full of initiative (score highly in the ENTERPRISING category) and creative (score highly in the ARTISTIC category). Do you have the same personality? Perhaps the profession of art director would suit you. Not sure which personality traits you have? Take the free career aptitude test.
Many jobs will be replaced by robots. How robot-proof are art directors? The chances of robotisation of an art director’s activities amount to 2%. This means that there is a LOW CHANCE that the tasks and activities performed by art directors will be taken over by robots and smart software within the next 20 years.
Want to find out what you can expect from your next career move as an art director? How much does an art director earn and is it a job in high demand? You can find out the average annual salary and current vacancies at Adzuna. Adzuna collects all the vacancies for art directors in one place and has the largest collection of live salary data.